MAGNERS
Tim Hobbs - Magners Marketing Manager GB
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What a tremendous start! It was only eight weeks ago that we had our first brief meetings, and if anyone had offered me these numbers at that stage I would have bitten their arms off!
To see so many of you near or above your target is a really superb effort this early into the campaign, and one which gives me real expectations of us exceeding all of our targets. It's been good to see the first executions of the television campaign hitting our screens, and I have seen the adverts on billboards and bus shelters all over the place.
All we need now is to feel the sun on our backs and we will have all the ingredients we need to take this campaign on into the summer, and maintain the energetic momentum we currently have. I have been out with a number of you, and the thing that strikes me is the effort and energy each of you is putting into the job...making the extra journey, making the extra call, and getting the sale.
I know Tim Hobbs mentioned at the briefing meetings that the biggest ingredient to success was the effort made by the sales force... well you guys have shown this in abundance. I know that if we keep this work rate up, we will continue hitting our targets right across the summer, and beyond.
Phil Mcintosh - Field Marketing Manager, Magners