DISTRIBUTION & PRICE CHECKS

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It is important to establish the benchmark, against which to measure the progress of a promotion. LMG will record the existing level of distribution of your products and those of the competition.

In addition to establishing measurable promotion effectively, distribution checks allow any market coverage gaps, whether they are in market sectors or geographical regions, to be identified. Identifying distribution gaps provides an insight into any more specifically targeted marketing activity you may require.

As well as distribution checks, price checks on various brands in various locations may also be carried out.