MYSTERY SHOPPING

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To gauge brand awareness amongst retailer staff, "Mystery Shoppers" are sent to ask pertinent questions.

After training on promotion campaigns, they can be used again to see if levels of awareness and understanding have improved, or if sales personnel seem more enthusiastic about a certain product and therefore more likely to recommend it to a consumer.

Mystery Shoppers can also be utilized to assess if customer services or specific serve policies are being adhered to within the outlets where your products are stocked and distributed. The conitnuity of adherence to such policies can also be assessed through repeated or regular "mystery shops".