MAIL SHOTS & LEAFLET DROPS
Our teams can distribute leaflets in-store throughout the retail trade or door-drop them to consumer's homes in a specified catchment area.
LMG puts control measures in place to ensure that the leaflets are indeed being delivered and monitorrs redemption levels from local stores.
We can also execute mail shots to the trade or direct to the consumer. This is particularly useful to make sure that retailers are aware of any new product developments or launches.
Our team will follow up a mail shot with a telephone call to ensure that trade outlets have received the information and are complying with the regulations of the promotional campaign. At this stage, any problems or queries may be resolved and further promotional goods may be dispatched if necessary.
Taking this a stage further, we can then take orders from the outlets to "top up" merchandise levels in order to meet increasing consumer demand, resulting from the promotion. Finally, we will receive and log the redeemed promotional coupons. We will then provide a detailed analysis of the number of redemptions and the level of items or goods dispatched from each outlet.